Speak Human. Make Good. Make More. Customer-obsessed content marketing and web copy for B2B SaaS

Human-centered content marketing strategy for B2B and B2C SaaS.

Meet your customers where they are. Make them feel seen. Win their trust. Inspire them to action. Repeat.

 
 
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As TRUSTed BY

Win the war against the algorithm.

Whether you’re focused on standing out as a thought leader on social media or as a top-ranked search result on Google, it’s easy to fade into the background if you use a copycat approach to content marketing.

Your prospects aren’t faceless corporations: they’re living, breathing, snort-laughing human beings who want, more than anything, to feel understood.

That’s where a human-centered content strategist can help.

What does a human-centered content marketing strategist do?

  1. I meet your audience where they are with customer research, journey maps, and strategic insights.

2. I make your target customers feel seen with a brand voice that speaks their language.

3. I win trust with authoritative content that demonstrates your expertise.

4. I inspire your audience to action with compelling copywriting.

5. Repeat steps 1-4.

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Hi! I’m Alaura Weaver and I Speak Human.

I wield my story-fueled web copywriting & content marketing superpowers to slay corporate-speak and help you ignite meaningful relationships with the humans who need and will love your life-changing product. 

As a Human-Centered Content Strategist, I apply the concepts of design thinking into creating content marketing frameworks built on inquiry, empathy, experimentation, and iteration.

What does that mean for you? Highly relevant, emotionally activating content that’s inspired by hard data, direct from your users, about their biggest pains and greatest aspirations.

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The best B2B SaaS content marketing strategy brings in more qualified leads and keeps them engaged. Forever.

Here’s how I can help your B2B SaaS company grow and thrive:

 

More Traffic & Engagement

One month after implementing the content marketing strategy I created for online course builder CourseCraft, they saw a 6,800.68% increase in traffic and a 206.14% increase in time on page.

This data shows traffic to a SaaS client’s website one month after we officially launched the content marketing strategy I created for them.

This data shows traffic to a SaaS client’s website one month after we officially launched the content marketing strategy I created for them.

“We definitely have seen an improvement in conversion rates and engagement since starting the content marketing plan and new onboarding emails.” 

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Sara Funduk, Founder & CEO of CourseCraft

Better relationships = more activation = more referrals = sustainable growth.

MORE CONVERSIONS

When Shereef Bishay, founder of Dev Bootcamp, came to me in need of better qualified leads for his new public benefit corp, my conversion copywriting services helped to increase Facebook Ad and landing page conversions by over 200%.

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MORE LEADS

When Joshua Bretag, founder of the Mindful productivity app, needed to engage potential beta users, my content marketing strategy earned fan mail from his subscribers, won the attention of major product review bloggers, and converted 32.7 percent of his landing page visitors.

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MORE GROWTH

When Dallas realtor Junior Desinor needed to raise funding to bring his industry-changing real estate lockbox and app to market, my work on his crowdfunding campaign helped him raise $100,412 in just 30 days--and go on to make a deal on Shark Tank.

Check out this recap of my client’s pitch on Shark Tank!

MORE IMPACT

My clients:

  • Empower women of color to take on leadership roles in their careers and communities

  • Make healthy food choices accessible and appealing in low-income "food deserts"

  • Help companies close the gender pay gap by offering parental support and wellness programs for new moms

In other words, if your business has a purpose beyond pure profit, my story-based approach will help you make it a reality.

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And now a few kind words…

Awww…thanks, folks.

Wanna become the next success story?

Book a 15-minute Brainstorm today!