In order for you to be successful in your niche, you need to find an audience that will embrace it and evolve as a community to support and encourage you in your work. That group of people, according to The Godfather of Tribal Marketing, Seth Godin, is called a digital tribe.
And the way that you find your tribe is to follow your passions and to be true to yourself.
Read MoreI come from a very large tribe; one that has members on almost every continent. It lived together in one village before gradually scattering to the winds, only to come together in new forms.
Over generations, this tribe has evolved its own symbols, initiation rites, tribal elders, even sacred texts. The texts are central to our community because this tribe revolves around the works of a storyteller.
You might have heard of him. His name is Neil Gaiman.
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