When we know we're making a difference in other people's lives, it keeps us going through the hard parts.
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I’m a copywriter who works with startups and I’ve discovered that my online dating days taught me a thing or two about digital marketing.
What does online dating have to do with content creation and digital marketing for startups?
Believe it or not, everything.
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A look at 10 persuasive TED Talks that will teach you the art of story-selling.
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I come from a very large tribe; one that has members on almost every continent. It lived together in one village before gradually scattering to the winds, only to come together in new forms.
Over generations, this tribe has evolved its own symbols, initiation rites, tribal elders, even sacred texts. The texts are central to our community because this tribe revolves around the works of a storyteller.
You might have heard of him. His name is Neil Gaiman.
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As a lover of words, there’s nothing I hate more than soulless language. Marketing jargon is exactly that; artificial shorthand created to make the user sound more authoritative than he or she actually is. George Carlin famously referred to it as “soft language.”
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We’ll be looking at the rest of the elements of the Hero’s Journey and how to apply them to your business story. Then, we’ll take a look at how to get your message across with a style that reflects your brand.
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