Buzzwords are Bullsh*t. Write How You Actually Talk.

As a lover of words, there’s nothing I hate more than soulless language. Marketing jargon is exactly that; artificial shorthand created to make the user sound more authoritative than he or she actually is. George Carlin famously referred to it as “soft language.”

Storytelling, Marketing, WritingAlaura WeaverJuly 29, 2015writing, copywriting, buzzwords, jargon, business storytelling

You Have Enough Creativity. I Promise.

Creativity is a tool. With practice and discipline, anyone can use it. So what can you do to regain access to your long-forgotten font of creativity? Here are a few questions to ask yourself.

Inspiration, Writing, StorytellingAlaura WeaverJuly 19, 2015inspiration, creativity, storytelling, TED Talks, writing, risk-taking

5 Storytelling Podcasts That Keep Me (Somewhat) Sane

InspirationAlaura WeaverJune 8, 2015Strangers, Longest Shortest Time, writing, freelance writing, stay at home mom, podcasts, SAHM, storytelling, Criminal, Here Be Monsters, 99% Invisible

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