As a lover of words, there’s nothing I hate more than soulless language. Marketing jargon is exactly that; artificial shorthand created to make the user sound more authoritative than he or she actually is. George Carlin famously referred to it as “soft language.”
Read MoreEvery time someone clicks on that “About” button, it’s an invitation for you to gain his or her trust, admiration and business through the medium of story. Let’s take a look at a way to present a rich corporate narrative that will get your customers excited about doing business with you.
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