I’m a copywriter who works with startups and I’ve discovered that my online dating days taught me a thing or two about digital marketing.
What does online dating have to do with content creation and digital marketing for startups?
Believe it or not, everything.
Read MoreA look at 10 persuasive TED Talks that will teach you the art of story-selling.
Read MoreAs a lover of words, there’s nothing I hate more than soulless language. Marketing jargon is exactly that; artificial shorthand created to make the user sound more authoritative than he or she actually is. George Carlin famously referred to it as “soft language.”
Read MoreCreativity is a tool. With practice and discipline, anyone can use it. So what can you do to regain access to your long-forgotten font of creativity? Here are a few questions to ask yourself.
Read MoreWords can have power. Words can wound and they can also heal. Making yourself vulnerable by telling your story can expose your audience's vulnerability as well, thus creating a deep connection between storyteller and listener.
If you’ve experienced a personal struggle that changed the course of your professional life, I'd like to share your story. I'm creating a new weekly feature in my blog called Tapestry: a series of personal stories of struggle and growth that, when woven together, create a picture of the human condition. You can contribute to the series as a guest blogger, or I can write the post on your behalf. It's up to you.
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After I had my child, I found myself deeper and deeper in mourning for the death of the person I had been.
Read MoreWe’ll be looking at the rest of the elements of the Hero’s Journey and how to apply them to your business story. Then, we’ll take a look at how to get your message across with a style that reflects your brand.
Read MoreEvery time someone clicks on that “About” button, it’s an invitation for you to gain his or her trust, admiration and business through the medium of story. Let’s take a look at a way to present a rich corporate narrative that will get your customers excited about doing business with you.
Read MoreIf you’re a small business owner and/or responsible for driving qualified traffic to your company website, no doubt you’re faced with the problem of deciding where to invest more time and money: search engine optimization (SEO) or social media marketing? The answer is: It depends. It’s important to understand the quality of business each source generates.
The best way for me to explain is through an agricultural allegory.
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