Before we begin, realize one thing: whatever it is you are going to publish should fulfill a need. What does that mean? It means your target audience is the only priority. Search engines are not your audience.
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We’ll be looking at the rest of the elements of the Hero’s Journey and how to apply them to your business story. Then, we’ll take a look at how to get your message across with a style that reflects your brand.
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If you’re a small business owner and/or responsible for driving qualified traffic to your company website, no doubt you’re faced with the problem of deciding where to invest more time and money: search engine optimization (SEO) or social media marketing? The answer is: It depends. It’s important to understand the quality of business each source generates.
The best way for me to explain is through an agricultural allegory.
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