Before we begin, realize one thing: whatever it is you are going to publish should fulfill a need. What does that mean? It means your target audience is the only priority. Search engines are not your audience.
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We’ll be looking at the rest of the elements of the Hero’s Journey and how to apply them to your business story. Then, we’ll take a look at how to get your message across with a style that reflects your brand.
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Every time someone clicks on that “About” button, it’s an invitation for you to gain his or her trust, admiration and business through the medium of story. Let’s take a look at a way to present a rich corporate narrative that will get your customers excited about doing business with you.
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