Ninjas are awesome. And if you call yourself a digital marketing ninja, you should hold your black-clad head up proud and keep on doing you. Here’s why:
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As a lover of words, there’s nothing I hate more than soulless language. Marketing jargon is exactly that; artificial shorthand created to make the user sound more authoritative than he or she actually is. George Carlin famously referred to it as “soft language.”
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